Anyone can skate.
COOL STORY IS A PROUD PARTNER OF THE HENDRICKSON FOUNDATION.
HOCKEY CHANGES LIVES
THE HENDRICKSON FOUNDATION PROVIDES FREE HOCKEY PROGRAMS FOR BLIND, SPECIAL, SLED AND VETERAN HOCKEY PLAYERS. THEIR MISSION IS TO BRING KIDS AND ADULTS TOGETHER AROUND THE GAME OF HOCKEY. NO PARTICIPANT EVER HAS TO PAY LEAGUE OR ICE FEES.
WE WORKED WITH THE HENDRICKSON FOUNDATION TO IDENTIFY A KEY INSIGHT: ANYONE CAN SKATE.
WE USED THIS INSIGHT TO CREATE A SONG AND MUSIC VIDEO INSPIRED BY THIS MESSAGE WITH THE GOAL OF BRINGING MORE AWARENESS TO THE FOUNDATION.
HOCKEY BRINGS PEOPLE TOGETHER, AND THAT NO MATTER WHAT YOU’VE BEEN THROUGH, ANYONE CAN SKATE.
CREATED IN PARTNERSHIP WITH THE MINNESOTA WILD
After creating the music video, we went to the Minnesota Wild to see if they wanted to join in on the fun.
They said “how can we help?”
We replied: “You have a jumbo-tron, yes?”
They provided access to their footage, their social channels and yes, their jumbo-tron.
They premiered the music video in-game during the 2nd intermission
AIRED LIVE ON BALLY SPORTS BROADCAST
But why stop there? Hundreds of thousands of fans watch Wild games on television. Bally Sports North partnered with COOL STORY to premiere the music video live during the broadcast.
INTERESTING THINGS GAIN INTEREST
By working with the Hendrickson Foundation to tell their story in an engaging way, we were able to spread their message in an organic, authentic way.