The mOst Minnesotan Golf Tournament in the world
THE MOST MINNESOTAN GOLF TOURNAMENT IN THE WORLD.
THERE ARE 48 PGA TOUR EVENTS AROUND THE WORLD, but ONLY ONE OF THEM IS IN MINNESOTA.
In 2022 we became the official content partner of the 3m open TO HELP BUILD THEIR IDENTITY ONLINE, DRIVE AWARENESS AND BOOST TICKET SALES.
WE continue to CREATE CULTURAL MOMENTS THAT HELPED ESTABLISH THE 3M OPEN as UNIQUE-LY MINNESOTAN, with view-rates growing 303% yoy.
WHAT OUR CONTENT DID IN 2024
2023 EVENT
WE GENERATED OVER 200,000 ORGANIC VIDEO VIEWS IN THE SPAN OF FIVE DAYS.
ASMR
Jason day is a big meditation guy. So we started thinking how could we incorporate mindfulness in a funny way? The answer, ASMR. The better answer - ASMR with 3M products. A win-win situation one might say.
2022 EVENT
Taste of Minnesota
Since Jason Day is from Australia, we figured showing him some tradition from the land of 10,000 lakes would open up the opportunity for good conversations about his home country Australia and his upbringing.
Game of poison
Every golfer dreads the same thing - having to wait on the tee box. Too much time to think, you know? So we decided to have a little fun with a game of poison. Both Jason and Emma’s competitiveness made for a riveting game.
Music is therapy
The 3M Open partnered with M Health Fairview Masonic Children’s Hospital to renovate their music therapy rooms. Kyle Rudolph, Mardy Fish and Jake Owens surprised the kids with instrument donations as well.
