CUSTOM PACKAGING
MADE SIMPLE
TURN YOUR SIDE HUSTLE, INTO YOUR MAIN HUSTLE
The Packaging Lab wanted to bring attention to their streamlined-offering AND grow their online audience. At the same time.
COOL STORY identified a key insight: The Packaging Lab, at its core, champions the entrepreneurial spirit. They represent the desire that every person has within themselves to turn what they love into what they do.
The idea: craft a story that encourages people from all walks of life to take their entrepreneurial journey with The Packaging Lab. Because if there’s one thing we’ve learned, it’s that you can’t always judge a book by its cover.
THE PKG LAB GREW THEIR ONLINE AUDIENCE
BY OVER 2,000%
In a 30-day period, the Packaging Lab grew their audience while maintaining an 8% engagement rate, which is 8x the national average.
Organic search: Up 416%
Followers: Up 2,316%
Unique Visitors: Up 417%
All of this growth was ORGANIC (unpaid media.)
