but how do they make money?
EDINA LIQUOR DELIVERS FOR FREE, IN TWO HOURS OR LESS, WITH ONLY A $35 MINIMUM ORDER.
EDINA LIQUOR WANTED TO TALK ABOUT THEIR VERY NEW, AND VERY FREE DELIVERY SERVICE. COOL STORY WORKED WITH THEM TO IDENTIFY A STRATEGY, CONCEPT CREATIVE, AND DIRECT CONTENT THAT WOULD TELL THEIR STORY IN A WAY THAT WASN’T BORING.
TOGETHER WE DEVELOPED A STORY SURROUNDING AN EDINA DAD (WOODY) WHO WAS SO CONVINCED THAT EDINA LIQUOR’S FREE DELIVERY WAS A CONSPIRACY, THAT HE WOULD STOP AT NOTHING TO UNCOVER THE TRUTH.
We’re not in edina anymore
Edina Liquor still delivers for free, but now they deliver to more than just Edina. This is great news for Edina Liquor fans, but not necessarily great news for Woody.
Strength in Numbers
When it comes to uncovering the truth of how Edina Liquor delivers for free and still makes money, they can’t silence us all!
The genesis.
Every great story has a humble beginning - the pilot episode if you will. For Woody, it all got started where all conspiracy theories are born - in his basement.
